Month: December 2015

Can Search Engine Optimisation Endanger your Online Business? – Mercurythread

Recently there has been a lot of bits and pieces kicking around online about how dangerous Search Engine Optimisation (SEO) can be for online businesses. One of the major stories driving this is that American Express are no longer going to be using Search Engine Optimisation. White Hats, Black Hats and Hogwarts School of Wizardry …


SEO

Ryanair doesn't want anything to do with lunatic bloggers – Mercurythread

According to a travolution article Ryanair (I was going to give them a link but as they feel I’m a lunatic they’re out of luck). Apparently Stephen McNamara from Ryanair said: “Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. “It is Ryanair policy not to waste time and energy …


SEO

30 links for 30 folks and all I need is one Tweet – Mercurythread

Tweet me for a link. All you need to be is an Internet Marketing company in Scotland and have a twitter account. Click this link to tweet:”@tokyito I’d like a link to http://www.yoursite.com” Cheers – will post list once I get thirty tweets


SEO

Are Link Directories any use? – Mercurythread

I’ve always used link directories. They’re quick and cheap ways to get links. But that’s the problem – if they’re cheap, easy and quick that means the links they deliver are usually of really low quality. Unless you’ve got a reasonably old website with a bit of good history, some decent back links and a …


SEO

Imagine Google being your Affiliate on your Programs – Mercurythread

There is no point in getting too angry too often. And when it comes to PPC I rarely get angry or feel any other emotion. Everything in PPC can generally be scoped, planned, projected, dissected to within an inch of its ROI driven life. To me personally that makes it a bit dull – its …


SEO

JustMarketing Awards for July – Mercurythread

As is my want I’ve compiled the results for July. Internet Marketing Chart Below is the chart with the points for July. breezemedia.co.uk 64 points hobo-web.co.uk 55 points oyster-web.co.uk 51 points internetmarketinscotland.com 50 points website-design-scotland.net 44 points e-module.co.uk 40 points scothosts.co.uk 36 points design-insite.co.uk 31 points kenkai.com 27 points internetmarketingscotland.com 26 points BreezeMedia have done …


SEO

MercuryThread and the Internet Marketing Journal UK – Mercurythread

In every project I work on the first step is to silo everything out so that I can work in managable chunks. Whether than be keyword groups in SEO, case study led development or developing affiliate content. Every goal needs to be broken down into small enough pieces to allow for flexibility and control. Duly …


SEO

Ashes cricket and website optimisation – Mercurythread

I really love cricket. Being Scottish its one of my dark little pleasures, Stephen Fry likes cricket so I’m sure its socially acceptable these days even in Scotland. There are some strange little nuances of test cricket which mean that every optimiser should really be a follower of cricket. Cricket fans are stats mad – …


SEO

Google Analytics – Visualise Tab – Mercurythread

I was just wandring through some of the cool stuff that I’d found about the recent update to Google analytics. The Google Analytics team have went all social media and released You Tube videos to help all us lowly web site owners/analysts use their software. The thing that got my attention was the ‘visualise’ option. …


SEO

Are Paid Links Acceptable – Mercurythread

I’ve been chatting to a company recently about helping them with their SEO efforts – they’re looking to do the content and I’ll be doing the link development. Is an equitable split of work and they’re a reasonably well known brand – leaders within their field – just lacking generic positioning. And as we all …


SEO