Over at Ambergreen they did a blog piece on return on investment etc. Nice enough little piec, makes sense, nothing to make me disagree it’s nice (damned by faint praise I know). Anyway towards the end of it they user the term “cost per influence” and I have no idea how on earth you measure …
A couple of times I’ve thought about developing a forum – generally its about whisky – but I never manage to get to the final stage of launching it. Generally due to the spamming which I’m sure would take place. Andy has bravely decided to launch one – silly boy – about his pet interests …